Why Content Marketing and Social Media Are So Powerful
These are great questions, and they’re all valid. There are many balls we juggle to ensure SEO works effectively. And yes, that includes on-page and off-page efforts as well as social media and content marketing, namely blogs, site content, and videos.
Integration Is Key
A strong marketing strategy involves a number of different components. When we work with clients, we have both content marketing and social media management in our contracts—because we know that we need everything moving in alignment for the best results.
Here’s a simple example of how it all works in practice:
- A prospect finds your brand through a search for your keywords.
- They head over to Facebook or Twitter to do a check on the business. They find relevant and recent content.
- Then they go to your website and find content that speaks to them, in addition to recent blogs.
This person is much more likely to convert when you pass all the “tests” they have to ensure you have a valid brand. Of course, that wouldn’t have happened if you hadn’t married all of these tactics into a comprehensive, integrated strategy.
Twitter + Content Marketing = Improved SEO
Did you know that Google indexes new content on Twitter? During its web search, Google collects pages to index—including Twitter. And it happens quickly. Variables affect the time at which the Twitter content is indexed. These include when the content was created, retweets, and how many people are tweeting at a given time.
If you have a sound social media strategy that incorporates curated content, links, and images, you’ll find better results.
This content marketing approach creates plenty of traction and can cut the time needed for Google to find your business. That’s a huge benefit to not only social media but to SEO as well.
How Google Ranks Your Site
Basically, Google ranks your website and posts higher if it believes your brand to be a credible source. That credibility is judged on the power of your content marketing, the backlinks to the site, and your social media influence.
A quick check of your credibility will include asking yourself the following questions:
- Is your content applicable to your brand?
- Are customers engaging with your content on your social media profiles?
- Have you cultivated influencers to interact with your content and brand?
If you answered yes to all of these questions, you’ll most likely see your site ranking increase.
Keep Your Content Marketing Strategy Fresh and Evolving
If you really want to make a difference with your SEO and keeping your page ranked, you need to approach it from a number of angles. Two big ones are content and social media. You will want to create content, whether on your site or your social platforms, that supports your efforts. So make sure that you’re sharing your keywords and key phrases everywhere. And link back to your site regularly; it’s the backlinks that support your SEO.
At Rising Phoenix SEO, we focus on an integrated approach to search engine optimization. We include on-page and off-page SEO, social media management, website content, and blogging to help our clients really dominate the digital marketplace in their industries. Plus, we only take on one client in that industry per area. That way, we’re not competing against ourselves.
We start off everyone with a free evaluation, so you have nothing to lose! Just fill out our discovery form, and we’ll be in touch.