All About LSI Keywords Definitions
If you are into search engine optimization even for a few months, you may have heard of Latent Semantic Indexing or LSI. Latent semantic indexing is a search engine algorithm that helps the search engines to know the relationship between different terms on a website and their relation to the content they comprise of. Google and the other search engines crawl the information on websites ranking in their SERPs and look for common phrases or words that are related to the main keyword of the specific web page. This article provides information on LSI keywords and their advantages for your search engine optimization strategy.
LSI keywords are taken into consideration when devising an effective search engine optimization strategy for a website. Every SEO strategy gives prominence to the title of the web page and the words included in the header tags of the website. Header tags include H1, H2, H3, and so forth. The H1 tag is crucial to a successful SEO campaign to improve the rankings of your website.
Webmasters focus on including the main keyword in the header tags because they know the importance of this for SEO. However, the use of latent semantic indexing is rarely taken into account by these webmasters. Including the main keyword in almost all header tags was crucial to ranking your site higher in Google and the other search engines in the past. But this isn’t the case anymore. The search engine algorithms have become smarter over the past couple of years. Today, if you include the main keyword in all header tags, the search engines will consider it keyword spamming and lower your rankings on their SERPs. That’s why you need to consider LSI keywords when devising the right SEO strategy for your website. If not, your site will be penalized by Google and the other search engines for keyword spamming.
Before latent semantic indexing came into the picture, the only thing to determine the relevancy of your piece of content was the number of times your main keyword appears throughout the article or piece of content. It’s known as “keyword density.” For example, if your site is about weight loss and you use the main keyword – weight loss – 10 times in your article, your competitors need to use the word 11 times in their article to rank above you in Google search. This concept worked about 4-5 years ago. But with the search engines becoming smarter and developing more effective algorithms, they know when you are trying to game the system by stuffing your page with the main keyword. That’s why you need to focus on LSI keywords instead.
LSI keywords are advantageous to your search engine optimization strategy. It helps your site rank higher in Google search. You need to keep the keyword density below 1-2% and include LSI keywords instead. This is the best way to improve your rankings on Google and other search engines.
The aforementioned article provides information on LSI keywords and their advantages for your search engine optimization strategy.
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