Are you looking for an advantage over your competition? The number one way people search for local businesses is no longer the Yellow Pages; that crown now belongs to Google. If you want to acquire new customers and grow your business, one of the best ways to dominate the marketplace online is by focusing on local SEO.
Even though Yellow Pages are no longer the “it” thing, the idea remains intact online. You need to be sure that your business is posted on all of the local directories. That includes local government business listings, such as the corporation commission and trade name listings. Other places include Google My Business, Bing Places for Business, and Yahoo Localworks.
If your business is already listed online, claim that listing as your own. Make sure that all of your business information is correct and updated across all directories. If the information is not uniform, it can confuse Google.
Implement a System to Encourage Customer Reviews
Surveys suggest that more than 90% of customers take online reviews and testimonials into consideration when searching for and hiring a local business. Reach out to customers to leave testimonials on your website and in directories such as Yelp. Also encourage customers to pull your map listing up and leave a Google review. This can significantly boost your company in the local map packs.
Content Quality Is Becoming More Important
Google’s goal is to rank the best websites that offer the most relevant, engaging, in-depth information available to the searcher. Google also pays attention to how long customers are staying on your website and how many links they click. Creating high-quality articles is a great way to engage your users, pick up more keywords, and eventually rank higher in Google. We strongly encourage every local business to maintain an active blog within their industry.
Identify Easy Local Link Opportunities
Backlinks are still the king of the throne when it comes to local SEO. Try sourcing backlinks from connections you have made through your business. Have an article written about your company in local newspapers. Sponsor local flyers, and even reach out to local community colleges and government resources within your industry.
Don’t Forget Longtail Keywords
While targeting a keyword such as “Phoenix Lawyers” might be extremely difficult, we can stretch that keyword out to attack areas where we can rank the keywords quickly and effectively. Instead of going after “Phoenix Lawyers,” try targeting more specific terms like “DUI hit and run lawyer Phoenix” and other variations of your company’s specialties.
Local SEO Is Best Left to the Professionals
Keeping up to date with local SEO can be very difficult in this ever-changing industry. Outsourcing your SEO might be one of the best marketing decisions you can make.
At Rising Phoenix SEO, we focus first on local and then expand from there so our clients get their rankings faster with better results. Fill out our discovery form so we can learn more about your business and share how we can help you dominate local SEO.