Search Engine Optimization or SEO in 2017 is a game that’s all about remaining one step ahead of your competitors.

Among the most effective methods to achieve this competitive dominance will know about how search engines are shifting, before your opponents have an opportunity to catch up and steal your content and Search Engine Optimization strategy. SEO in 2017 for business is constantly changing, therefore it is worth it to be aware of the recent developments.

2017 will be an interesting year for Search Engine Optimization.

1. The Growth of Accelerated Mobile Pages (AMPs).

Accelerated Mobile Pages (AMPs) is an open source protocol that enables webmasters to generate pages capable of loading nearly immediately on cellular devices. Already, Google is beginning to favor sites which have changed around to AMPs, giving them visibility in a carousel as well as a small icon (with a lightning bolt) showing their AMP status. In 2017, I expect we’ll find more favoritism for AMPs with more brands taking great advantage of this new style of content.

2. Condensed Content could be the way developers chose to go.

But as the marketplace’s been flooded with both forms of content, I believe a fresh new way to display content will emerge, focusing on supplying as much info as possible, in the lowest possible space— content that is dense —to interest readers without them reading pages and pages of content to find what they are looking for.

3. Machine Learning (AI) Will Alter How the Algorithm Works.

Google RankBrain has opened the door to an algorithmic machine learning that was released last year. This will have far and wide implications for how content on sites are placed and how it is written to take advantage of Google new “smarts”. The expansion of Google Hummingbird functions as a means to slowly find out more about the way users phrase conversational queries—and upgrade its algorithm automatically. We haven’t seen another upgrade like it, but I expect we’re overdue for one soon. Google will likely begin releasing more machine learning upgrades as the years go by, beginning next year, and we might see machine learning in other places, including marketing automation or data interpretation.

4. Personal Branding Will End Up an SEO Secret Weapon.

With a private brand, you’ll have a less difficult time building user trust fixing client places, and driving more visitors to your site. This may simultaneously result in much more competition and more chances, so watch out—and ensure your strategy is in order. This is the reason I am all in on content syndication. All that means is when you produce quality content it gets automatically uploaded to more than one place. This increases your brand and reach online, which in turn will get your personal or business content in front of more eyes that  will increase your website traffic.

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Justin (JC) Blake